Sonam Kapoor
App Identity Design
Commissioned by Sonam Kapoor
February 2016
Launched in April 2016
Scope of Work
Identity / App Icon Design, Brand Visual Language Development
(Colour and Typographic Treatment)
Credits and Links
Developed by Disciple Media
Available on the App Store and Google Play
Overview
In early 2016, Sonam Kapoor’s team approached me to design a logo for her app that launched in April. The first of it’s kind for any Bollywood star, Sonam’s app includes live streams, fashion and make-up tutorials and a glimpse into the star’s life. Together with Sonam, I distilled the essence of her personality- confident, stylish and feminine into a logo that would work as the icon for her app.
About the Logo
We chose to simply work with an ‘S’ for Sonam’s logo since we wanted it to translate well onto her app icon.
Keeping Sonam’s personality in mind, I designed a custom typographic identity that was minimal and elegant, yet worked well translated across media. Working with a colour palette of powder pink and charcoal, the logo spoke for a celebrity known for her style, elegance and understated femininity.
This colour palette was taken forward into the app designed and developed by Disciple Media, London. The app launched in April 2016, and climbed to the top of the charts in the Lifestyle space within forty eight hours.
The response to the design including the logo has been overwhelmingly positive.
